While on my trip to Halifax over the Labour Day long weekend last year I had an opportunity to sit down and read Dan Pink’s book, A Whole New Mind.
I had met Dan before at a Rotman Business School event where he was promoting his latest book, Johnny Bunko–The last career guide you’ll ever need.
In A Whole New Mind, Dan’s thesis is that we have entered into a new phase of time, the Conceptual Age. Initially there was the Agriculture Age, followed by the Industrial Age, and the most recent, Information Age.
I liked the way the book was structured. It was split into two parts. The first part covered his argument for the Conceptual Age, which boils down to the 3As; Abundance, Asia and Automation. The second part covers the necessary skills that will be needed to compete in the Conceptual Age, mainly six senses: Design, Story, Symphony, Empathy, Play and Meaning.
The Conceptual Age Dan says will require a balance between the right side of your brain, the more artistic side, and the left side of the brain which is more logical. In the second part of the book he provides how you can strengthen the right side of your brain to heighten the six senses. Those who don’t tune up their right side of their brains will not be able to compete effectively in North America. The 3As will make sure of that. Its a warning for both employees and employers.
There is an Abundance of products and services to chose from. Companies in order to compete will need to differentiate their products more and make them more emotionally relevant to customers. Think of the iPhone, you have to wait to get one. Why? Because of its unique design and the emotional attachment that it has been able to create with customers.
Outsourcing to Asia will continue to grow. Why would pay a software engineer $70,000 when you can get the it done in India for $14,000. “Each year, India’s colleges and universities produce about 350,000 engineering graduates.” (P. 37) But it is not only IT jobs that are been outsourced but as well, accounting and law related services among others.
Your job is at stake if it can easily be automated by software or a robot. Answer the following 3 questions, and if you answer is yes to number 1 and 2 and No to number 3 you are in deep trouble.
1. Can someone overseas do it cheaper?
2. Can a computer do it faster?
3. Is what I’m offering in demand in an age of abundance?
I enjoyed reading the book and believe it can help you plan your professional future. All you need is “a whole new mind”.